ENSWhois

Retention by Length

Does the premium pricing tier ($640 / $160 / $5 per year) actually filter for long-term holders, or just create churn?

Snapshot taken 2026-08-11T15:46:39.470Z

Headline retention table

The eligible n is shown per cell. Each column has a different population, so reading horizontally compares retention rates on different cohort sets

LengthTotal registered12m retention24m retention36m retention48m retention60m retention
3 chars 50,051 41.5%n=50,02320.8%n=49,93415.1%n=49,86411.0%n=48,03647.4%n=4,103
4 chars 113,502 54.7%n=113,16930.7%n=112,53723.6%n=111,59515.6%n=104,98154.3%n=8,175
5 chars 480,219 85.0%n=476,92253.0%n=468,83140.7%n=444,29027.3%n=391,61376.9%n=26,239
6–9 chars 1,569,588 89.5%n=1,547,50852.9%n=1,495,29440.1%n=1,355,42732.5%n=1,100,39866.9%n=115,488
10+ chars 1,174,952 94.0%n=1,148,60156.7%n=1,100,43042.1%n=991,45233.7%n=780,45355.2%n=85,320

When holders give up

Each cell is the share of names still held at the start of the period that had lapsed by the end.

Each column restricts to domains old enough to be fully evaluated for that period.

Length0m → 12m12m → 24m24m → 36m36m → 48m48m → 60m
3 chars 58.5% lapsed29,277 of 50,023 eligible49.9% lapsed10,334 of 49,934 eligible27.4% lapsed2,840 of 49,864 eligible29.3% lapsed2,193 of 48,036 eligible29.6% lapsed819 of 4,103 eligible
4 chars 45.3% lapsed51,224 of 113,169 eligible43.8% lapsed26,955 of 112,537 eligible23.1% lapsed7,909 of 111,595 eligible36.7% lapsed9,478 of 104,981 eligible22.1% lapsed1,261 of 8,175 eligible
5 chars 15.0% lapsed71,764 of 476,922 eligible37.5% lapsed148,924 of 468,831 eligible24.0% lapsed56,928 of 444,290 eligible36.6% lapsed61,643 of 391,613 eligible9.2% lapsed2,041 of 26,239 eligible
6–9 chars 10.5% lapsed162,481 of 1,547,508 eligible40.8% lapsed545,287 of 1,495,294 eligible25.6% lapsed186,752 of 1,355,427 eligible24.6% lapsed116,982 of 1,100,398 eligible11.3% lapsed9,880 of 115,488 eligible
10+ chars 6.0% lapsed69,110 of 1,148,601 eligible39.7% lapsed411,031 of 1,100,430 eligible27.8% lapsed160,482 of 991,452 eligible26.4% lapsed94,250 of 780,453 eligible14.4% lapsed7,930 of 85,320 eligible

Each column has a different eligible population - names ≥ T+P months old at snapshot time. The n eligible figure shows how many qualified. Reading horizontally compares periods within the same bucket but on different populations; for example, the 48 → 60m column uses only the ~2k 3-char names registered before 2021, while the 0 → 12m column uses essentially all 50k. Don't treat survivors at the start of period N as the same set as those at the start of period N+1.

Methodology